For an established two-wheeler company repositioning itself as a completely desi brand, what better day to unveil your new logo than on Independence Day, and that too with a stirring jingle composed and sung by A R Rahman.
All through August 15, Rahman's jingle - with a soulful harmonica prelude and a catchy chorus - kept one hooked to the TV.
The maestro, who has been busy with this stellar band Superheavy featuring Mick Jagger, has done only a handful of jingles in his career, one of them being for a mobile service provider. His last significant offering - the hugely contentious CWG theme song - is best buried under the pile of scams that the games generated.
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